Schedule, publish, analyze, and moderate Reels straight from your dashboard—so you can maximize your Instagram while minimizing your workload.

Automatically sync your CRM data into Facebook or Instagram using Hootsuite’s Advanced Audience feature and better target your existing or lookalike customers with your ads. Available for users of Salesforce, Hubspot, Marketo, Mailchimp and Dynamics. Learn more here. 

We’ve added clearer messaging when attempting to send videos to LinkedIn with attached SRT files. (LinkedIn does not support captions found in the SRT file.)

We’ve resolved an issue that was causing a duplicate Send To Amplify option to appear in Hootsuite Streams when selecting More Options.

Add short notes in your reports to share or export to add additional context behind the data you’re reporting.

Our developers have resolved an issue that was causing our image editing tool to apply incorrect aspect ratios when selecting a cropping preset.

Amplify admins can now perform the following tasks related to topic management:

• Create, edit and delete topics

• Manage member and team subscriptions to topics

• Manage member permissions within topics

• See topic info at a glance including topic name, topic  type, active post count (new data that wasn’t previously available) and subscriber count

Our developers have resolved an issue that was causing the dashboard to become unresponsive when using our Bulk Composer options.

Save time by exporting your mentions from individual dashboard components in either CSV or visual format.

 Customers can now track ROI directly in Hootsuite Analytics for organic and paid (new) accounts, instead of switching between Analytics and Impact.

Add commerce product tags to Instagram feed posts and videos to support e-commerce shopping.

Our Amplify Team has resolved an issue that was causing Auto-Scheduler options to revert automatically, instead of saving as expected.

TikTok is now available in Hootsuite: Schedule TikTok videos, moderate comments, and track analytics—all within the Hootsuite platform.

We've refreshed your Amplify and MS Teams content experience! Now you can personalize, schedule and share your posts via MS Teams Groups. Download the app here.

Save time by exporting your Mentions panel view in a visual format, while  including both qualitative and quantitative data in your reports.

You asked for it, and we delivered! Publish your Instagram carousel posts right from Hootsuite—no more push notifications. 

Boost your top-performing Instagram posts to reach more people—right from Hootsuite! Learn more here.

Filter all your Analytic reports using a unified drawer for filters. This filter drawer will support filters from all of the data providers in Hootsuite Analytics, and also lets you view all of the selected filters by Instagram tags.

You asked, we delivered! Our new Amplify app for Slack lets your employee advocates and social sellers view, filter, and share Amplify content, right in Slack. Have your admin install it into your Slack workspace to make it available for all your employee advocates. 

During the new board setup process, you’ll now see three featured apps that you  can install directly from Streams.

Now you can apply link settings while composing messages on the Hootsuite mobile app. For all plans that have access to the ow.ly shortener, Business and Enterprise users can set up link presents on desktop that will be available in the mobile Composer.

Can’t remember if you scheduled a post in Amplify? Now you can find scheduled posts In your custom scheduling options.

Quickly view your ad account metadata, status and main spending metric with the new ad account widget.

We’ve fixed an issue that was causing the Facebook Fans metric to appear empty.

Planner now shows your “send now” posts in addition to scheduled posts, making it easier to see all posts you’ve sent. (Available for both Hootsuite Dashboard and Planner)

We’ve resolved an issue that was causing a blank screen to appear when attempting to assign messages to team members.

We’ve created a brand-new homepage for Professional users with improved navigation, new help and resources, and a Social Score that shows you a daily snapshot of your social media performance based on posting and engagement data. See how you compare to other businesses like yours and gain personalized recommendations to increase your score and reach the top percentile of growing businesses!

Use all the detailed targeting options available natively on Facebook—now in Hootsuite. Select the Behaviors and Demographics options in addition to Interests and use detailed targeting options to include and exclude people from your target audience.

You can now use the Post Status filter in Planner to filter by ads, along with all the unique statuses an ad can be in.

Publish lead generation ad campaigns on LinkedIn right from Hootsuite—no need to switch to LinkedIn Ads Manager.

See your data in a new way with word cloud visualization in Analytics.

We’ve added a brand-new Stream type—Twitter Advanced Search—that makes it far easier to perform advanced Twitter search queries. Take it for a spin to listen to what people are saying about your brand or competitors, or to find other opportunities to engage with your audience.

We’ve fixed an issue that was causing the Hootsuite Composer to crash after entering some URLs.

When managing Facebook and Instagram ads, you can now specify whether you want to use automatic placements or select the placements manually.

When managing ad campaigns in Planner, you can now pause or resume your ad campaigns in the side panel. We’ve also added performance metrics to the side panel to help you see how your campaign is performing in one glance.

When an Amplify admin composes a message for multiple networks and then selects Send to Amplify, a message now informs them that their post will display initial content only.

A new Amplify welcome email supports the launch of the new Amplify mobile experience inside the Hootsuite app by instructing users on mobile to download the Hootsuite app (instead of the current standalone Amplify app). 

We’ve made it easier to add additional accounts to the following apps right from the dashboard (previously, customers had to contact our development partner Synaptive): 

• Adview

• oneclick.bio

• Panoramiq Insights

• Panoramiq Multiview

• Pendulum

• Autopublisher

We’ve fixed an issue that was causing some post notifications to not be sent out as expected.

Advanced search allows users to tailor their Twitter search results in a powerful way. By combining different fields and filters, customers can listen to what people are saying about their brand or competitors, and focus in on other opportunities to engage with their audience.

Our developers have resolved an issue that was causing the “more options” icon within interaction history to be non-responsive. This icon, noted by 3 dots, will now bring up more options to do with the corresponding user and their interactions.

We’ve fixed an issue with scheduling for Twitter secured profiles and an issue that was preventing users from downgrading their accounts. We also fixed a "no internet connection" banner that was appearing in notifications.

We’ve resolved an issue that was causing newly published Amplify posts to only trigger either Push or Email notifications. You can now enable both types of notifications.

We’ve fixed an issue that was causing some Instagram drafts, which contained only an image, to be uneditable.

See your content plan for the month with a new monthly view in Planner.

You can now test different variations of your ads with just one click: Simply select the New ad button to create new variations of the same ad, or create multiple new ads from scratch. Facebook shows the ads to your audience, and automatically optimizes for the ad that performs best.

 Impact customers now can use Impact post-level data in Hootsuite Analytics, alongside their Impact page-level data. Create visual reports with a holistic overview of performance, with the added bonus of more in-depth comparison and filtering options in these post-level tiles.

A new content comparison tool in Hootsuite Analytics allows Hootsuite Impact users to compare organic and paid performance across social networks. Learn more

We’ve fixed an issue that was causing custom vanity URLs to be dropped when editing some messages.

We’ve fixed an issue that was causing Instagram Stories posts to not recognize that an image was uploaded to the post.